Wednesday, July 1, 2020
Pay it Forward Rihanna
Pay it Forward Rihanna Pay it Forward: Rihanna Image Source: claralionelfoundation.orgROBYN Rihanna Fenty is one of the iconic visages of the modern age, whose recognisability is the result not only of her musical talent, but of the uncommon drive that saw her embark on a musical career at the age of 15.Starting on one of the worldâs hippest labels, Def Jam Recordings, Rihannaâs first two albums charted in the US Billboard 200 Top 10. She has gone on to sell more than 200m records, scoop a succession of accolades, including eight Grammy Awards, eight American Music Awards and two BRIT Awards to name a few.Her success is not limited to music and multi-million dollar endorsements. She is a bona fide entrepreneur in beauty and leisure, and a co-owner of the streaming service Tidal. She is one of Earthâs most followed, liked, shared, subscribed-to, and searched-for celebrities, with more than 81m Facebook likes, 62.2m Twitter followers, 40.6m Instagram followers; and 21.8m YouTube subscribers.Along with her undoubted pop talent and entrepreneurial skill, Rihannaâs generosity is well documented. She supports and has founded organisations working to improve quality of life for communities all over the world, with a particular focus on children and people suffering from cancer and HIV/AIDS. (adsbygoogle = window.adsbygoogle || []).push({}); Clara Lionel FoundationIN 2012, Rihanna founded the Clara Lionel Foundation (CLF) in honour of her grandparents, Clara and Lionel Braithwaite, aiming to quality of life, education, health and culture in disadvantaged communities globally. The foundation supports programmes such as the Clara Braithwaite Center for Oncology Nuclear Medicine at the Queen Elizabeth Hospital in Barbados, and other educational programmes. At the charityâs inaugural event in 2014, over $2m was raised, and a further $3m was raised at its second a year later.IMAGE SOURCE: cLARA lIONEL FoundationHIV/AIDS Support WorkRIHANNA has also engaged with ongoing research efforts to find a cure for HIV and AIDS. In February 2008, she was one of a handful of celebrities who helped designed clothing for the HM Fashion Against AIDS line. And in January 2014, she was busy working with the MAC Viva Glam campaign and MAC Aids Fund that works to address the link between poverty and HIV/AIDS and supports groups who provide services to people living with HIV/AIDS. (adsbygoogle = window.adsbygoogle || []).push({}); Childrenâs CharitiesRIHANNA has a towering reputation among charitable organisations that support children, due to the sheer amount of work she has undertaken to help or promote different organisations in the sector.In 2006, she created her own foundation for terminally ill children, the Believe Foundation, and staged a number of concertsâ"A Girls Night Outâ"to raise money for the organisation. Tickets were free to the public, but money from sponsorship and advertising was donated to the foundation, to be used for medical and sc hool supplies and toys for children in need.In February 2012, the singer performed a charity show at the House of Blues in Los Angeles to help raise money for the Childrenâs Orthopaedic Center, and The Mark Taper-Johnny Mercer Artists Program at the Childrens Hospital Los Angeles.Cancer Research and other workVideo source: YOUTUBEIN SEPTEMBER 2008, Rihanna was one of 16 female artistes who performed the single Just Stand Up at a TV special in aid of the charity Stand Up To Cancer. Proceeds from the single were given to the charity, and the special is estimated to have raised more than $100m for cancer research. The singer also donated $100,000 to emergency food bank operations that were established in the devastating aftermath of Hurricane Sandy.As well as assisting with such large-scale charitable initiatives, Rihanna is just as beloved by her fans for her attention to detail, and reaching out to and assisting individuals coping with diseases and other debilitating cond itions.
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