Why I probably wont run Career Camp again (and a last-chance special deal!) - When I Grow Up

Why I probably wont run Career Camp again (and a last-chance special deal!) - When I Grow Up Deciding to run Career Camp again to start this January was a bit of a last-minute decision. I sent an email to my Tech Titan on Nov 7th with the subject line:  12/1 Career Camp Launch am I nuts? I was nuts (still am, and proud of it!), but I knew that I could pull it off. It felt important to me to offer this in the new year. I was excited about thinking of working with a new group of Campers who wanted to discover their passionate, grown-up career but couldnt afford my one-on-one sessions and/or liked the aspect of being part of a group. I couldnt wait to meet them! So I did what I was supposed to: I created an editorial schedule for my blog and newsletter that I felt was valuable content that related to the benefits of Career Camp.  When/if you hear about launch content, this is what peeps are talking about.  I ran a free-with-opt-in webinar that would attract the peeps who wanted to become entrepreneurs, but didnt know  what theyd offer. Essentially, the peeps whod be most likely to join Career Camp.  When/if you hear about list building, this is what peeps are talking about. I ran Facebook ads for the webinar and Camp, specifically targeting my existing audience as well as new people who were connected to those who like my Page. Ive had success with the ads before, so its become part of my launch strategy. I even offered another level of Career Camp-ness, where a camper can add 3 one-on-one sessions with me in addition to the group aspect of Camp. I was excited to think, again, that I could offer one-on-one coaching without the price tag of working with me for 12 sessions. I opened  Career Camp privately (that is, to the people who were on my specific Career Camp Interest newsletter list) from Dec 1-7th, and then opened it publicly on December 8th. While Ive previously had about 20 Career Camp attendees for each session Ive ran, I upped the numbers based on what I thought the interest would be with at the end of the year (New Year, New You!)   with a larger audience, thanks to my CreativeLive course  (which is on sale right now, BTW). Well, its now 30 hours before I close the Career Camp doors, and Ive had 6 sign-ups. I capped it at ten times that number and Id be lying if I said I wasnt  both  disappointed and pretty  perplexed. And while I know that I can tweak the offer in the future (make it cheaper? more expensive? more exclusive? less exclusive?), I just dont see myself getting behind it again anytime soon. While I absolutely have the right to change my mind, I can probably declare that  I dont think Ill  be running Career Camp again. I know my 2015 Projects, and Id rather: start my Grown Up Gigs podcast work on a collaboration with Tiffany Han thatll specifically help aspiring entrepreneurs (which is more aligned with the work I wanna be doing) reeeeeeally pay attention to my book proposal, which has been sitting there finished for a few weeks without me sending out query letters. Ive been so distracted by and focused on this launch that everything else had to be paused for it add more one-on-one clients. My one-on-one coaching always gives me such a high, and I just adore it. I think, though, that Ive been searching for a way to scale and be more diverse in my offerings, so Ive been offering programs like this and my Clubhouse that just, well, dont take off the way that I expect. Im seeing, now, that this isnt coincidental, and I need to stop trying to convince myself that I wanna run large ecourses instead of do the one-on-one work (or very small group work) that makes me happy. do more speaking and live events. While Im not looking to travel heavily, I would love the opportunity to do more NYC-based classes, workshops, and talks. Im really ready to step into that. So Ive decided that, for this last day of Career Camp registration, that Ill be happy to offer a 2-for-1 special for those at the $497 level. Purchase a spot for yourself, shoot me an email with the name and email address of the friend who also wants to be a Camper, and Ill add em in. This goes, too, to Career Campers whove already signed up at that level (if this is you, then check your email for the deets!). That way, you can have that friend reimburse ya for half of what ya paid and, well, I get to help more people with this program. Sounds like a win-win to me! And to those whore part of this last round of Career Camp: dont think I wont give ya my usual 120%! I love the fact that were a small group and I can give ya even more personal attention than usual. Thats a win-win, too!